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Increasing conversion rates is probably what keeps most business owners up at night when they think about their website performance. The lead generation conundrum or more commonly stated as “how do I get more leads from my website?” is a question as old as online forms. While there is no set conversion rate you should be adhering to as conversion rates fluctuate by industry, product, service and type of business, there’s always room for improvement not matter where you conversions rates fall.

So what small fixes can you make to your business website to get better conversion rates? Read on to find out…

• How to Streamline your Website for Lead Generation

Lead Generation is the process of converting your website visitors to become buyers or users of your products or services by applying marketing tools and advertising techniques.
To achieve success in your business your must not only keep your customers but you must consistently gain new customers as well. Businesses must have a way to collect and analyze this data to generate the most beneficial leads. You can accomplish this is by installing a lead generation component in your website – otherwise known as online forms. Online forms help you capture information, and if depending on what information you want to glean from your incoming traffic, can help you build reports such as the geographic location of your prospects, their e-mail and telephone numbers, and if for those of you more advanced users, can tell you what exactly your prospects are interested in by narrowing down on which page they signed up from.

Remember online forms should be a balance between information capture and making your prospect go through the full 21 questions about their lives. Too long an online form and your potential business might just say, “forget it.”

An example of a Balanced Contact Form:

It is worth noting that sales commissions are computed based on lead generation made through ad campaigns such as Pay- Per-Click or PPC and/or Pay-Per -Sale or PPL.

• The Importance of Effective Calls to Action

Calls to Action are the intended response you want someone visiting your website to make. They could be in the form of orders or purchases, quotations, subscriptions, free trials, download, memberships or registrations.

Clear, simple and effective Calls to Action:

Call to Action for a Subscription:

Call to Action for a Download:

Call to Action for a Free Quote:

Contact Forms is a page on a website that allows users to communicate with the site owner.  It has fields for filling in name, address and commenting.   Most business websites also include e-mail and mailing addresses.

Contact form is an important component for effective lead generation mechanism.   It helps to streamline both your online and offline marketing endeavors and target prospects strategically.

Contact Forms Sample:

• How  to Positively Influence Conversion Rates

Conversion Rates is a number or percentage of your website visitors who were successfully converted into a potential customer or bought your products or services through your Calls to Action or Contacts Forms.

To achieve a high-yielding conversion rate of your business site, several factors should be present:

• Engaging Promotions and Ad  Concepts

Your website visitor’s interest level is maximized by creating promo ideas that will stir up the interest of your target buyer or user.  For example, you may feature some video testimonials of your satisfied buyers.  Promotional concepts must match your products to suit your prospect’s profile which include age, gender, civil and economic status, profession, lifestyle, interests, hobbies etc.

• Attractive Promotional Offers

The attractiveness of your offer should include a strong value proposition presented in a clear and concise manner.  This may come in the form of freebies, discounts, free tutorials, free downloads, samples etc.  It is important to note that small, impulse items typically have a higher conversion rate than large shopping items.

Easy Calls to Action

The visitor’s ease in accomplishing your Calls to Action and Contact Forms is dependent on website usability which includes user-friendly navigation and fast page loading.

Increasing your conversion rates could be as simple as Clicking Here. Get more advice on online forms and calls to action.

Article By Giessel Razavi

Tags: Complete, Vancouver Web Design, Web Design, Web Design Basics, Web Design Company, Web Design Tips