Revolutionized companies have come to realize that My Space, Twitter and Facebook are not only applicable for social media connections. It is also an effective way to get ahead of your competitors and make consumers excited about interacting with your brand. If you’re not yet connected to the social media revolution and the power of the digital network, Facebook is the way to go.
Using Facebook as a branding strategy for your business isn’t an overnight marketing fix, but if done correctly can ultimately drive people to your website and hooray… right at the front steps knocking at your door! So, are you ready to get started and connect?
After you have built and established quite a following of your website and blog, now is the time to build a Facebook Fan Page. You need not worry about the idea of building your page, believe me; it’s so easy to get started. But, in case you get stuck with more complicated stuffs or need some great ideas (I’m full of that… ha ha!), I’m always here to help.
Personal Profile is the first thing you need to start-up your Facebook Fan Page. The steps here are very simple to follow, so you can perhaps set up the basic profile information in about 15 to 17 minutes. Once you’re done, begin to explore the site: check out some of your favorite brand’s fan pages to get some bright ideas or tips to start your own brand’s fan page.
Time to Set-up your Fan Page. You must first login into Facebook, then scroll down to the bottom of the page and click “Advertising,” and then click “Pages.” As always, fan pages always issues some great news and updates for improvement, so spend some moment reading and once you’re ready, click “Create Page.” Setting up this process is very critical to maximize the use of Facebook in your branding strategy. To do this, it’s important to rightfully categorize your company in the proper area to help people find you.
Here are the important spots to keep your entire branding strategy going:
- Profile Image or Logo – A brief amount of text, or sometimes just an abbreviation, compliments the symbol and provides that extra bit of clarity of what your business is about. Whichever style of logo you decide to follow, remember it’s not just about what you want your logo to look like, but how your audience will perceive your logo is even more important. Obviously, you want your fans to see your photo and recognize your brand – that’s your goal. But if you have a creative image that is also recognizable, it might help your fan page attract fans with an element of fun.
- Describe your Company or Brand – Notice the tiny text box under your company image that says “Write something about your company”. This is your shout-out statement in 250 characters or less, visible on every tab of your fan page. Be sure to make a clickable link to your website by typing http://www.your domain name.com. Here, you can change the text anytime, so it’s a great place to advertize any promotion or highlights of your company
- Choose your Wall Settings – Wall settings provide three options for you: visitors can post message for everybody to see or you alone can post messages. Since Facebook is a social media network and it’s a Fan Page you have created, allowing anybody to post messages is highly recommended to build a dynamic and interesting wall. However, if the posts become unruly and put your company in trouble, you can always delete individual posts or change the setting later by clicking “Wall settings” under “Edit page.”
When all the basic information is all filled-up, you now have your own fan page created! Marketing and branding takes time and you can’t just set up this page and hope people find you. If there is nothing on your page that interests people, no one will become your page fan. Social media is fun, so make your fan page filled with funny pages too!
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Article By Giessel Razavi
